Mercedes continues fashion focus
Luxury auto brand Mercedes-Benz will reprise its role as naming rights partner to Fashion Festival Brisbane for the tenth straight year.Read more
More latest news - page 994
Integrated LED signage, larger sponsor servicing team to underpin AFL strategy
The AFL plans to capitalise on its record financial performance by improving its sponsorship servicing and encouraging partners to leverage more heavily as part of the code's 'Year of the Fan'. It has also reached a new signage-sharing deal with clubs.Read more
Swans launch Airbnb partnership with SCG sleepover
Sydney Swans fans will be able to spend the night at the SCG as part of an activation to launch Airbnb's sponsorship of the team.Read more
New Storm loyalty program to enhance sponsor connection
The Melbourne Storm has unveiled Australian sport's first fully-integrated loyalty program, which will reward fans for interacting with the club and open up potential new sponsorship engagement programs.Read more
ROI on the agenda at the Sponsorship News half-day conference
Some of Australia's leading rights-holders, agencies and brands will gather in Melbourne this May to reveal how to measure and improve your sponsorship ROI at the Sponsorship News half-day conference.Read more
BMW expands experiential strategy with ARU partnership
BMW has been unveiled as the new vehicle partner of the Australian Rugby Union and the Wallabies national team and is in the early stages of planning a major leveraging campaign to capitalise on the deal.Read more
Demons, Carlton secure new match-ball sponsors
AFL club Melbourne has found a replacement for departed match-ball sponsor Hertz, while Carlton has confirmed book-maker William Hill will feature on its match-ball.Read more
Europcar to partner with Live Nation
Live Nation Australasia has signed Europcar as its exclusive vehicle rental partner in a deal that will promote the rental brand's customer value and loyalty programs.Read more
New sponsor for charity fixture as AFL signs two deals
Red Energy has joined Breast Cancer Network Australia and the AFL as the official sponsor of a new fixture that will raise funds for the cancer non-profit, while the AFL has signed a pair of deals.Read more
Coates Hire deal breaks long-term drought for Sharks
NRL club Cronulla has signed a long-term deal with Coates Hire, which will feature on the lower back of the club's jersey for the next three seasons.Read more
