Land Rover goes grassroots to leverage Brumbies deal
Land Rover Australia has secured the naming rights to a new grassroots rugby union competition in the ACT and Southern NSW as part of its ACT Brumbies partnership activations.Read more
More latest news - page 996
AFL sponsorship boom lifts commercial revenue to $165 million
The AFL has logged a $3 million increase in commercial revenue, boosting its takings from sponsorship, events and membership to a record $164.8 million.Read more
Accor extends with Swimming Australia
Swimming Australia has continued its recent rush of commercial agreements, renewing its agreement with key sponsor Accor.Read more
Qatar Airways joins forces with Melbourne Theatre
Melbourne Theatre Company has secured Qatar Airways as a new major partner, with the airline to target premium and VIP theatre-goers.Read more
Chemist Warehouse continues AFL sponsor spree
Chemist Warehouse has signed its second partnership with an AFL side in as many weeks, this time with the North Melbourne Kangaroos.Read more
AOC signs major partnership with Slater and Gordon
The Australian Olympic Committee has inched closer to its $40 million sponsorship revenue target for the 2016 Olympics, signing a new major partner and advancing negotiations with several other brands.Read more
Telstra makes big football play with four A-League deals
Telstra has signed new partnerships with four A-League clubs, giving the telecommunications brand direct access to almost half of the competition's membership base.Read more
United continues sponsorship expansion
Petrol retailer and convenience store brand United Petroleum has signed its second partnership with an AFL club in as many months, this time with the Gold Coast Suns.Read more
Acquire appoints agency and moves into created content
Sponsorship and brand agency Ensemble has won the sponsorship strategy and content creation account for online education group Acquire Learning.Read more
New sponsor forces NSWRU to abandon Magners agreement
NSW Rugby Union has been forced to drop Bacardi Lion brand Magners as the naming rights partner of its premier competition after its commercial agency signed a more lucrative sponsorship deal on the back of its new free-to-air broadcast agreement.Read more
