Chemist Warehouse converts advertising into Swans partnership
Chemist Warehouse has become the latest national brand to join the Sydney Swans in the lead up to the 2015 AFL season.Read more
Chemist Warehouse has become the latest national brand to join the Sydney Swans in the lead up to the 2015 AFL season.Read more
The Australian Olympic Committee has signed luggage brand Crumpler as a supply partner for the 2016 Olympic Team.Read more
Some of Australia's leading rights-holders, agencies and brands will gather in Melbourne this May to reveal how to measure and improve your sponsorship return on investment at the Sponsorship News half-day conference.Read more
AFL club St Kilda has continued its recent off-field resurgence, signing a new partnership with job website Seek.Read more
Vivid Sydney, the largest cultural festival in the Southern Hemisphere, has renewed arrangements with a number of key backers and added two new sponsors.Read more
A focus on activations and increasing the value of sponsorship assets helped last month's Clipsal 500 V8 Supercars to post its highest ever sponsorship revenue.Read more
Woolworths has beefed-up its push into sponsorship through a naming rights deal with the Stawell Gift, which will also return to free-to-air TV through a new broadcast arrangement with the Seven Network.Read more
The arts sector's increasing reliance on private investment from controversial brands has led to conflict between artists and big business, but divisive sponsorship deals can also provide opportunities for artists, according to the artistic director of the Queensland Theatre Company, Wesley Enoch.Read more
Cider brand Magners has not renewed its partnership with the Waratahs, instead consolidating its sponsorship in the grassroots Shute Shield rugby competition.Read more
Hostplus has expanded its sponsorship stable, upgrading its deal with AFL side Richmond, after last week signing on with the South Sydney Rabbitohs.Read more