Hospitality and travel to open up new revenue for FFA Monday, 25 May 2015 Football Federation Australia is working with corporate hospitality agency Match Point on a new calendar of corporate hospitality events and will partner with a travel agency to provide a travel program to further diversify its revenue streams. Read more
GIO targets awareness boost through Blues activation Monday, 25 May 2015 Insurance brand GIO will support its NSW Blues sponsorship through a customer rewards leveraging program, created by marketing content agency Tongue. Read more
Giants sign eight major brands for community program Friday, 22 May 2015 ANZ Bank, Origin Energy, Virgin Australia and Lend Lease are among the eight foundation partners of a new GWS Giants community initiative which the AFL side is hailing as a first in Australian sport. Read more
More exposure for broadcast partners as Seven revamps digital Friday, 22 May 2015 Seven will launch a free multi-platform broadcast strategy, including stand-alone websites and app streaming, to maximize the value of its category ownership of sports such as tennis and golf. Read more
Melbourne City sponsor falls foul of corporate watchdog Friday, 22 May 2015 Foreign exchange firm FX Primus has been forced to terminate its sponsorship of A-League side Melbourne City after the Australian Securities and Investments Commission ordered it to cease operations in Australia. Read more
On-field success insulates Tahs from sponsorship drop Thursday, 21 May 2015 The NSW Waratahs almost doubled hospitality and match-day revenue during its Super Rugby-winning 2014 season, more than offsetting a $1.2m dip in sponsorship revenue. Read more
Sponsors "supportive" as FFA takes over Jets Thursday, 21 May 2015 Newcastle Jets sponsors have given the thumbs-up to Football Federation Australia's move to revoke the A-League club's licence held by owner Nathan Tinkler. Read more
Essendon signs second presenting partner for digital platforms Thursday, 21 May 2015 Guest Building Group has joined Essendon as a major sponsor in a deal encompassing the club's VFL side, online and mobile branding and professional training. Read more
WA Government to increase controls over $20m in Healthway sponsorship Wednesday, 20 May 2015 Healthway, the West Australian health promotion agency, will not be stripped of its ability to autonomously manage its $20m sponsorship portfolio despite recent findings of hospitality rorts and the introduction of new legislative controls. Read more
Australian Ballet bucks arts sponsorship trend Wednesday, 20 May 2015 The Australian Ballet has bucked the trend of declining or flat sponsorship income in the arts sector, with an increase of more than $600,000 in sponsorship revenue in the last calendar year. Read more
